Our integration with Impact.com allows for tracking and attributing influencer sales associated with Impact.com tagged event links. Within Impact.com, you can register individuals and organizations for affiliate marketing, and those registered will receive a commission based on the volume of sales they generate.

ℹ️ Supported for Event Listings only. It is not possible to utilize Impact.com tracking on Classic Checkout or Embedded Listings.

This is handled by tagged event links per influencer/affiliate. Within Impact.com, each Influencer is assigned an "irclickid" which is tagged in the Event URL, for example:

https://tickets.showclix.com/tickets/?im_ref=14zqjADgl7uNcN9V8uPPgD3Cj:oube4Osd-nEHg-PBf

When sales are converted on Leap, Event Ticketing will fire a message to Impact that includes the Sale Info as well as the irclickid to attribute for the sale.

Setup

You can enable the Impact.com integration via the Marketing Accounts page. From the admin:

1. Navigate to the Marketing tab
2. Select Marketing Accounts
3. Navigate to Impact.com and select Connect
4. Enter your Impact.com UUID and Event ID
5. Click Save

Impact may first request you to answer some questions about Event Ticketing and then provide a formal 'Technical Implementation Plan' that will include both the Event ID and UUID to input. 

In the Technical Implementation Plan, the Event ID will be clearly shown in the top of the document in the Overview area.  The UUID can be found in the Universal Tracking Tag highlighted in blue below:

Technical Details

Leap's Integration with Impact.com is facilitated via Impact's JavaScript UTT. This is comprised of three components:

1. Impact's Universal Tracking Tag (UTT) is installed on the global tag of all checkout pages. 
2. Impact's identify function is installed on all checkout pages. 
   1. Note: Due to guest checkout, customer identification may not be possible until the sale complete page 
3. Impact's trackConversion function installed and fired on the confirmation screen (see appendix for field mappings)

The UTT is required for the other two functions to work. The UTT loads first on each page, and then the different functions follow.

Identify Function Format and Field Mapping 

This function is installed on all checkout pages and is used to identify users as accurately across your site, and across devices.  

Here's the format of the identify function:

<script type="text/javascript">    
        ire('identify', {customerId: 'Customer Id', customProfileId: 'UUID'});
</script>

And the field mapping used for each parameter:

TrackConversion Function Format And Field Mapping

This function is fired on the confirmation screen after Customer completes a Sale.

Here's the format of the trackConversion function:

<script type="text/javascript">
ire('trackConversion', EventID, {
    orderId: "Order Id here",
    customProfileId: "UUID here",
    customerId: "Customer Id here",
    customerEmail: "SHA1 Hash of Customer's Email",
    customerStatus: "Customer Status here",
    currencyCode: "USD",
    orderPromoCode: "Promo Code here",
    orderDiscount: 15.00,
    items: [
              {
          subTotal: 28.00,
          category: "Product Category 1",
          sku: "sku-11111",
          quantity: 2,
              name: "Product Name 1"
              },
              {
          subTotal: 99.00,
          category: "Product Category 2",
          sku: "sku-22222",
          quantity: 3,
              name: "Product Name 2"
            }
           ]
         },
         {
         verifySiteDefinitionMatch:true
         }
         );
</script>

And the field mapping used for each parameter: