With Email Campaigns, you can create emails to deliver to your customers. Send promotional emails to past customers or instantly reach out with urgent information to the customers about an upcoming event. This feature lives under the Marketing tab at the top of each admin page.

Selecting an Email Type

You can send two types of email campaigns to your customers:

Marketing Email

These email campaigns are intended for promotional purposes, such as promoting your next event or announcing a coupon code to past customers. Campaigns may be sent to segments or attendees of selected events. Some examples include:

• Announce an upcoming event to past customers - You already have all that contact information — put it to good use and let old customers know about your next exciting event.
• Promote your affiliates and vendors - Partnering with other businesses at your event? Start introducing customers to them early with a quick email.
• Make your big announcements about speakers, bands, and other talent - While social media is the prevailing choice for making a huge splash with a major announcement, you won’t want to neglect a tried-and-true marketing email.

Operational Email

These email campaigns are meant for special, urgent communications to your customers, such as cancellations or time/venue updates. Campaigns may only be sent to event attendees. Some examples include:

• Event is cancelled/postponed - This is the big one! You don’t want customers spending their time travelling to an empty venue. Even opted-out customers will deeply appreciate a notification long in advance.
• Parking, admissions, etc - Should your customers know something before they arrive? Want to help them get into the venue as swiftly as possible? An operational email might be the solution.
• Customer service updates - If you have urgent changes to a particular price level, an operational email might be the best way to communicate them to your ticket holders.

If you’re sending a marketing campaign, continue to Select a Recipient Type.

If you’re sending an operational campaign, you may only send it to selected event attendees. Be sure to read the disclaimer before proceeding.

Selecting a Recipient Type

You'll need to select the type of recipient group that you'll receive your email campaign. These groups fall under two categories:

• Send to Event Attendees. Customers of selected events (and, optionally, price levels).
• Send to Customer Segments. Customers within segments you have previously saved.
  • This option will only send to customers who have opted in

Click the appropriate button for your campaign to proceed.

Once you’ve selected a group, you can choose to start a new email or select a previously written draft. Drafts will carry over all of your previously entered content for delivery to a new list of recipients.

Selecting Your Recipients

For event attendees:

1. Click Select Events
2. Locate and select your event(s) in the menu that appears
3. Click Make Selection
4. Now you have selected all attendees for that particular event
5. Note: To send the campaign only to customers associated with specific price levels or bundles, click Select Price Levels/Bundles and check the boxes for any you want to select.
6. Draft, preview, and send your email
   1. See the rest of this guide for notes about adding content to your email and details on scheduling deliveries.

For customer segments:

The process for sending to segments is slightly different. You may only send to segments you have already created, and you do not need to select events or price levels in this step.

1. Click Select Segments
2. Check the boxes for any of your appropriate segments
3. Click Select
4. Draft, preview, and send your email
   1. See the rest of this guide for notes about adding content to your email and details on scheduling deliveries

Email Content Tools

The WYSIWYG (What You See Is What You Get) editor in the email campaign tool offers a user-friendly interface for creating and customising emails without requiring any coding knowledge.

The editor lets you see exactly how your email will appear to recipients as you design it. You can edit text, insert images, and format content directly within the editor, and the changes will be reflected in real time.

• Reply-To: All replies to this email will be forwarded to this address
• Subject: The subject line of your email
• Message: Use the rich text editor to compose your email. You can personalise the message with automatically populating fields.
• Variables: Use the Customer Name, Event Name, Event Date, or Venue Address buttons to add variables that automatically pull that information from your account.
  

  After creating any new message, we recommend clicking Save. Regardless, you must save your draft before sending the email. Once your draft is saved, the page will refresh.

   

For advanced editing, you can use the Source Code option.

The source code feature in the WYSIWYG editor allows advanced users to directly access and edit the underlying HTML code of the email template. With this feature, you can have greater flexibility and control over your email campaigns, ensuring visually appealing and functional communications.

Scheduling, Previewing, and Sending Emails

Now that your draft is saved, you can send your email, preview your email, or schedule delivery for a later date/time.

• Send to Recipients. Send your email to all selected recipients
• Email Preview. Send a preview of the email to a specified email address. When you click this button, a window will prompt you to enter the email to which the preview will be delivered.
• Schedule Delivery. Schedule automatic delivery for a specified time in the future. When you click this button, a window will open with options.
  • Specific Time allows you to specify an exact date/time to deliver the email
  • Relative Time
    • Event Start Time allows you to deliver the email at a specified number of hours before or after the time the event begins
    • Sale Complete Time allows you to schedule emails relative to purchase time—for example, send VIP buyers a travel offer one hour after checkout—for more timely and relevant engagement.
• Click Schedule and Save when you have finished
  • You can edit this selection later by accessing the Schedule Delivery options that have now been added to the menu for this email