How to Create an Event - Inventory & Prices

The second step of event creation allows you to add and edit ticket inventory and price levels.

Table of Contents

Inventory Inventory Setting Price Levels Discounted Price Levels Managing Price Levels Products

Inventory

The second page of the event setup allows you to add and edit ticket inventory and price levels.

Inventory Setting

Enter the maximum total number of tickets available for this event across all ticket types and price levels.

Capacity Settings - Designate the maximum capacity for the event. Using the dropdown selector, choose either Use Venue Capacity which was previously assigned to the event or Enter Event Capacity to override the venue capacity with an amount specific to the event.
Max Tickets per Transaction - Enter the maximum number of tickets that can be purchased in a single order.

Price Levels

Price levels are an admission item (ex: a ticket) that is created on an event and part of the overall event inventory.

Click Add Price Level and enter details about the price level.

Name - Enter the name of the price level. This name is visible to customers.
Description - Enter any brief, additional details about the price level.
Subheading - Create a subheading for important messages related to each price level, which can enhance customer understanding and engagement.
Callout - Tag the price level with select colour options and text to note items like "selling fast", "big sale", etc., to bring consumer attention to a price level during online checkout.
- Use the checkbox to display or hide your callout.
Ticket Type - Select whether you want to determine a Fixed Price for the ticket, Pay What You Want to allow customers to name their price or Free if there is no cost.
Inventory - Specify the total number of tickets available for the selected price level.
Minimum Tickets Per Order - Enter the minimum number of tickets that may be purchased per order.
Maximum Tickets Per Order - Enter the maximum number of tickets that may be purchased per order.
Price - If fixed price is selected as the ticket type, enter the standard price for the price level when purchased online and/or at the box office (in person at your venue).
- Optional: You may choose to enable or disable sales for this price level online and/or at the box office by choosing the Active Online or Active at the Box Office checkboxes below each input box.
Minimum Price - (Only available if you select Name Your Price.) Enter the minimum price that you will accept for this price level. This will be visible on the event page.
Suggested Price - (Only available if you select Name Your Price.) Enter the default price you recommend your customers to pay for the price level.
Active Online - Uncheck this box to prevent online shoppers from accessing or purchasing tickets for this price level.
Active in Box Office - Uncheck this box to prevent box office users from accessing or transacting sales for this price level.

Discounted Price Levels

For use with Reserved Seating Events.

Create a Discounted Price Level to offer a reduced rate for a specific ticket type (ex: Student, Senior).

Note: Discounted Price Levels do not function on General Admission sections within seating charts. They can only be applied to price levels that have individual seats.

Click Add a Discounted Price Level and enter the name of the price level. Set the type of discount (flat or percentage) and the discount amount. The amount is the total reduction of the ticket face value, not the adjusted price.

These discounts can be applied across different seating categories pulled from the Price Levels above.

Click Continue to proceed.

Note: If you change the price of a Regular Price Level, you will need to re-adjust the Discounted Price Levels. Discounted Price Levels are relative to the price of the Regular Price Level and do not change automatically when the automatic Regular Price Level is altered.

Example: You change your Price Level from $40 to $25. However, you have an original $20 discount price level for seniors, so you will need to adjust the previous discount price level from $20 to $5.00 to maintain the $20 price.

Managing Price Levels

Once a price level is set, additional actions can be accessed by selecting the associated icon to the right of the one you wish to adjust. By default, price levels appear in order of price from lowest to highest. You may also manually arrange them by clicking and dragging the anchor icon located on the left of each price level.

Edit - Click the pencil icon to adjust the details about the price level.
Schedule a Price Change - Set a date and time to update the face value of the price level automatically. You may apply the adjustment to the online price, box office price, or both.
Schedule a Status Change - Set a date and time to automatically activate or deactivate the price level.
Delete - Remove the price level from the event.

Products

Allow customers to purchase merchandise or other non-ticket items at checkout.

Add Product - Click Add Product, then select a previously added product from the dropdown selector.
- Refer to Create a Product to learn more
Price - Specify a price for the product. The item’s default price (based on the product’s settings) is displayed as a recommendation.
Placement - Select where the customer will be prompted to purchase the item during checkout. You can also determine whether the product is available at the box office.

Bundles (Not available for all users.) A bundle is a group of tickets sold together, often at a discounted price. Refer to the Create A Bundle article for more details.

The next step of the event creation process is configuring Checkout.