When thousands of people are expected to turn up for an onsale, Leap needs to be notified, and we will make internal decisions about whether to use a virtual queue to throttle traffic.  Despite the wait, this is intended to enhance the purchase experience and process. 

If you have an event that you'd like to discuss using a queue for, please reach out to support and we will evaluate the need. This request will not be accepted any less than two weeks before the on-sale and the request must include the information below:

• Date and Time of On Sale
• Client Services Contact and Account Executive
• Organisation Name and Event Names and Event IDs
• Expected Peak Volume, preferably backed by historical data, PR coverage, social buzz, etc.  If the event gains traction and this estimate changes we should be alerted to it as soon as possible
• Historic Data of Sales
  • Example: 1000 tickets moved in 1 hour or 100,000 unique hits in an hour
• Names and Contact info of the seller, event manager, PR staff, etc.
  • These people MUST be available during the on-sale

The virtual queue is used during high demand on-sales to ensure a fair and orderly on-sale process and to anticipate any problems during the checkout process. The queue enqueues ticket buyers in the order they arrive and then grants them access to the checkout process in a systematic manner.

Pre-Queue Page

Design: 

• Header and background will mirror the event template.
• Verbiage in the centre is customisable. The text pictured is our standard messaging.

Pre-Queue Example Status:

• When this page is up, we are not queuing anyone (i.e. no one waiting on the page is in line). This is simply preventing people from being on the actual page or queue. 
• This page also auto refreshes. So, when the on sale time hits, the customers waiting at that time will be put into the queue.

Queue page

 Design:

• Again, header and background mirror event page 
• Text is customisable with messages on how the on sale is going. The text pictured below is our standard messaging

Queue Page Example

Queue Text Example

• The blue bubble on top is where we add any special on sale info  

Special On Sale Text

Alternative Verbiage Example: MOIC’s customised and branded queue language

When they enter into the queue: You Scream for Museum of Ice Cream! You have made it into the queue. Due to the overwhelming response, the wait time could be up to one hour but you may get in sooner. Your page will automatically move to the reservation page page (do not refresh your page!). Please note we do not take reservations at the door and we do not accept third-party tickets of any kind. If you get through, you'll need to act very quickly, as others will be trying to make reservations at the same time that you are. Please note that weekend reservations go first and there may be timeslots that say reservations are available but are moving so fast into other carts.  

When we have more people in the queue than we have tickets: Your fellow Museum of Ice Cream fans have scooped up all the reservations! There are more people in the queue than we have reservations. Please visit museumoficecream.com to sign up for the newsletter and follow on Instagram @museumoficecream for new releases and special events. Please note we do not take reservations at the door and we do not accept third-party tickets of any kind. 

When we are sold out: Your fellow Museum of Ice Cream fans have scooped up all the reservations! Museum of Ice Cream Pint Shop is sold out. Please visit museumoficecream.com to sign up for the newsletter and follow on Instagram @museumoficecream for new releases and special events. Please note we do not take reservations at the door and we do not accept third-party tickets of any kind.

If you have an event you'd like to discuss using a queue, please contact support, and we will evaluate the need.