Use AdRoll Retargeting to show ads across platforms and devices to users who have already visited your event pages.
Retargeting enables marketers to deliver ultra-personalised content to users who have previously visited their website. AdRoll assists in the retargeting process by turning site visitors into customers and creating loyalty through their growth marketing program.
To set up your AdRoll integration with Leap, please follow the instructions below.
- Create a new AdRoll account if you do not already have one: https://app.adroll.com/account/register
- Retrieve your AdRoll retargeting pixel ID numbers.
- Log in to AdRoll > Audiences tab (located on the top banner of the page)
- Select Setup your AdRoll Pixel
Note: It may say “Inactive (No Activity)” if you have not yet put it on your own website
- Choose your GDPR Consent options
- AdRoll's Cookie Consent Tool (Recommended)
- Use a Custom Banner
- No Banner
- Copy the pixel code, and then copy only the “AdRoll Adv ID” and “Pix ID” from the SmartPixel Box
- Ex: Adv ID: “7NLX5N7QRBCORDKONX6VZ2” and Pix ID: “A3I43VBWKBBMDHTYV0KFSR”
- Once you have your Adv ID and Pix ID, you will need to place it on your Ticketbooth event listings.
- Log in to the Ticketbooth Admin > Marketing > Marketing Accounts > AdRoll
- Enter Adv ID and Pix ID
- Select Save