Floodlight is the conversion tracking system for Google. All of Google’s marketing properties can use Floodlight, and you can use a single set of tags to track all of your Google conversions. Like most other conversion tracking platforms, Floodlight uses tags to track all activity on your website, along with reporting features to add data to the conversions!

In 2018, Google sunset DoubleClick Floodlight Global, rebranding as Campaign Manager 360. DoubleClick is currently in place for Classic Checkout. DoubleClick will stay Classic Checkout only, continuing to function on scripts that Google has converted over on the Google side. 

Support for Campaign Manager 360 will be for Event Listings Only.

Google Campaign Manager & Floodlight Integration for Event Listing Checkout 

1. Visit https://marketingplatform.google.com/about/campaign-manager-360/ to contact Google Sales and set up an account.
2. Once you have your Google Campaign Manager & Floodlight Config ID (example DC-1234567), you will place it on your event listings.
3. Log in to the Admin > Marketing > Marketing Accounts > Google Campaign Manager & Floodlight.
4. Paste the DC code into the Floodlight Config ID box and select Save.

It is recommended to add your Floodlight activities to your Google Tag Manager containers. Click here for more information.

DoubleClick Integration - Classic Checkout

To set up your DoubleClick integration, please follow the instructions below:

1. Create a new DoubleClick account if you do not already have one: https://www.doubleclickbygoogle.com/
2. Retrieve the DoubleClick Floodlight Global Site Tag from the event snippet in your account.
3. Locate your event snippet for the conversion you set up 
4. Copy only the tag that follows the “send_to”
5. Ex: You would copy only DC-9677320/eventxf0/eventxf00+standard
   1.   gtag('event', 'conversion', {     'allow_custom_scripts': true,     'send_to': 'DC-9677320/eventxf0/eventxf00+standard'   });
6. Once you have your DoubleClick Floodlight Tracking ID, you will place it on your event listings.
7. Log in to the admin > Marketing > Marketing Accounts > DoubleClick Floodlight
8. Paste the tag snippet you copied in Step 2
9. Select Save