The Snapchat pixel is a piece of JavaScript code that helps measure the cross-device impact of your campaigns. You will be able to see how many Snapchatters take action on your website after seeing your advertisement.
Snapchat Pixel is compatible with Event Listings only.
Getting Started
You must have your Snapchat pixel ID. Learn how to create a Snapchat pixel.
Snapchat Pixel will fire on the following events:
- Add_Billing
- Add_Cart
- Page_View
- Purchase
- Start_Checkout
- View_Content (aka View_Cart)
Adding The Snapchat Pixel
To incorporate a Snapchat tracking pixel into your event, start by generating a pixel in your Snapchat business account.
Once you have your pixel, you will need to put it on your event listings (this includes placement on your receipt pages).
- Log in to admin > Marketing > Marketing Accounts
- Select Snapchat Pixel
- Enter your pixel ID
- Select Save
Test Your Pixel
To check if your pixel is firing:
- Install the Snapchat pixel helper for Google Chrome
- Visit your event page
- Check the pixel helper
- If your pixel is set up correctly, you'll see it in the Chrome extension helper.