The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads impact on your website.
TikTok pixel is compatible with Event Listings only.
Getting Started
You need your TikTok pixel ID. The pixel ID is usually 15-16 numbers long and viewable in your TikTok account. Learn how to create a TikTok tracking pixel.
TikTok Pixel will fire on the following events:
- Add Payment Info
- Add to Cart
- Click Button
- User should define in TikTok settings how to import this 'click button' fire as their desired event.
- Complete Payment
- Initiate Checkout
- View Content (aka Page View)
Adding The TikTok Pixel
To incorporate a TikTok tracking pixel into your event, you can start by generating a pixel in your TikTok business account. Learn how to create a TikTok tracking pixel.
Once you have your TikTok pixel, you will need to put it on your event listings (this includes placement on your receipt pages).
- Log in to the admin > Marketing > Marketing Accounts
- Select TikTok Pixel
- Enter your TikTok pixel ID
- Select Save
Test Your Pixel
To check if your pixel is firing:
- Install the TikTok pixel helper for Google Chrome
- Visit your event page
- Check the pixel helper
- If your pixel is set up correctly, you'll see it in the Chrome extension helper.
Please note that the Google Chrome pixel helper extension may not display all events fired by TikTok. However, these events are firing and visible in TikTok reporting.
Users may view fired events in TikTok reporting under Tools > Events > Event Funnel Statistics within the TikTok Ads Manager (ads.tiktok.com).